What You Need to Know About Text Message Marketing.
Before the development of online digital messaging apps, the default text messaging apps were used to send and receive short messages. Many adults now have access to a mobile phone device and this can come in handy if you are looking to send a text message to them. If you are looking to use text messaging for marketing your brand, here is a guide on what you need to know.
Knowledge and understanding of your audience is very important if you are looking to employ text messaging as your marketing means. It is very important that you inquire from your clientele if they would want to be part of your text message list and also share information on the content of the messages they should expect to get from you. You can avoid legal issues by ensuring that you create prompts for clients to accept or decline to be part of your text list on subscription.
When it comes to message advertising, timing is very essential. Appropriate timing is very important and you need to try and avoid sending messages too early in the morning or too late in the evening. The best time to send a message to your message list is in the later hours of the morning when your clients are settled for the day. The frequency at which you send your clients messages is also an important timing factor. Build rapport with your clients when it comes to sharing of messages by sharing a few messages so as to avoid annoying them which will see you fail in reaching your advertising goal. Sending a text at the frequency of a single text per week is the best timing strategy.
Make sure that the messages you send out to clients are clear and concise. It is recommended that you limit your message characters to a hundred and sixty characters. A long text breaks up into two or three texts which may not be delivered to clients and the high number of texts may see you incur extra costs to send them all. It is also recommended that you include a solid call to action such as the URL of your business or a phone number. You can keep your clientele interested by ensuring that you keep up with new trends and also ensure that your messages are varied.
Giving your audience the free will to opt out of the message subscriptions is the last thing you ought to do when it comes to messaging advertising. This is a requirement of the law and it is compulsory that you provide a way out for your clients. In order for you to ascertain that you are meeting set objectives with the text message marketing technique, it is recommended that you perform regular assessments of your results.