Here Are The Reasons Why You Should Combine Print Media Marketing And Digital Media Marketing Strategies
Nowadays, most businesses only make use of digital marketing. However, businesses should still make use of print media marketing strategy.
Even if print media is old it is still effective. One example of print media are billboards and you can see them in different places in the world. A lot of companies do not want to use print media strategies.
You can only see digital marketing in the internet. Online public relations, social media marketing, email marketing, pay per click and search engine optimization are example of effective digital marketing strategies. Digital marketing is very flexible and it can reach so many people all over the whole world.
Print marketing uses physical print media like billboards, direct mail, posters, newspapers, magazines and more. You can choose where you will put your advertisement when you make use of print media marketing.
It is better if you use digital and printed marketing strategies for your business. studies prove that digital and printed media marketing really has a number of advantages.
Below are tips you can use print media and digital media together:
A. QR codes
QR codes also called the quick response codes and these are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your customers will be able to see print media marketing and then becomes a digital media marketing. Commercial printing company can help you use QR codes for your business.
B. Custom URL’s
Custom URL’s are a bit similar with QR codes, but you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
You can start by making use of printing advertising campaign and social media websites.
One way you can encourage people to look at digital pages by promoting it on print advertisements. You can advertise the account and profile of your company through print media.
Variable printing is a kind of printing method that contain different kinds of graphics, texts and images. This can be used in social media campaigns.
Digital marketing and print marketing strategies are really effective and it must be used by different kinds of companies. Both of these strategies can benefit any kind of business. You just need to hire the right commercial printing company. Before choosing a company you need to conduct a thorough research first. You need to make sure that the company is reliable and experienced.
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