Because of the existence of technology, it is no longer surprising that most users of the internet watch countless number of videos online. It has been shown that a lot of web users view and click on video streaming sites provided in the internet with the likes of YouTube, MetaCafe, and so on. This helped some people realize how important video making is as a important factor when it comes to business marketing. Internet marketers found out that the most effective methods of doing advertisement online is through video advertising and marketing. There are some people who think that video making as a means of promoting a business’s products and services is challenging, yet this is not always the case. Getting a video done within just a few minutes is not impossible for anyone just as long as you know how to read and follow particular instructions and have a mobile phone, digital camera, or web camera.
Case studies done recently found out that ninety-seven percent of videos are eventually being watched. Videos were found out to have that much staying power because of the high levels of perceived benefit. A lot of research studies have also established that there are about ninety-four percent of direct-marketing video recipients that give copies of their videos to other viewers. Video advertising has been found to be more beneficial compared with print advertising because they heighten a person’s senses more, that is, selling of one’s products and services is done using sounds, feelings, and sight. Once this fact is kept in mind, you are sure to be getting the attention of a lot of potential clients who are then more convinced to buy your products or services.
Three major functions of direct-marketing videos are mentioned as follows. These three important things must be kept in mind if you want to be ascertained to create a video and mobile website that gets local traffic.
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1) Video direct-mail is a form of direct-marketing video method that sends your video via direct e-mail to a contact list.
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2) Video direct-response is the second strategy that sends your videos to particular clients who have made a request after they have seen your free video from another media platform.
3) Video premium is a form of direct-marketing video method wherein video incentives are given to clients for a certain price or for free after they have made a purchase of your videos.
There are still some people who swear off having to use any form of video as marketing strategy because they think that it is expensive, yet they do not know that it does not necessarily have to be. Due to the recent cost decline of technologies being used in the market, it was determined that videos are less costly compared with prints. It is important to keep in mind that the cost of your video production will greatly depend upon the special effects used, locations, duration, quality, and so on.